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售價:1102  |
New Products Management 11／e也有些網路上部落客的評價也值得我們參考.ELVIS也嘗試積極推荐,並介紹我該商品優缺點。ELVIS不吝嗇分享他的生活點點滴滴;包括網路上購買的任何東西.要到處比價;尋找低價及可靠的網購地方!整理資訊大致有分享文、開箱文、試用文、評鑑文、推薦文、是否便宜、優缺點等資訊. |
整理資訊大致有分享文、開箱文、試用文、評鑑文、推薦文、是否便宜、優缺點等資訊.New Products Management 11／e也有些網路上部落客的評價也值得我們參考.走過路過,千萬不要錯過！請參閱詳細商品資訊New Products Management 11／e網路價格隨時會調整,請以原網購平台資料為準！網路購物EC是擋不住的趨勢,可以方便比價只要用功通常都能買到相對便宜的商品！ |
詳細資料ISBN：9781259254345 叢書系列：產品管理 規格：平裝 / 588頁 / 普通級 / 單色印刷 / 11版 出版地：台灣 內容簡介 1.STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THE FIRST PART OF THE TEXT INTRODUCES THREE KEY CONCEPTS (NEW PRODUCTS PROCESS, PRODUCT INNOVATION CHARTER, AND PRODUCT PORTFOLIO) AS THE THREE STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THIS UNITES ALL THE KEY STRATEGIES INVOLVED IN NEW PRODUCT DEVELOPMENT, AND SERVES AS A FOUNDATION FOR ALL ASPECTS OF PRODUCT DEVELOPMENT PRESENTED IN LATER CHAPTERS. 2.COMPREHENSIVE COVERAGE OF NEW PRODUCT DEVELOPMENT PROCESS AND PRACTICE, SUCH AS, DESIGNING FOR THE ENVIRONMENT AND GLOBALIZATION IN NEW PRODUCT DEVELOPMENT, PREPARES STUDENTS TO MANAGE THE PEOPLE AND PROCESSES FROM A MARKETING PERSPECTIVE. 3.ATTENTION ON TEAMS. UNDERSTANDING OF WHAT A TEAM IS FOR AND COMPREHENSION OF TEAM MISSION AND STRATEGY IS CRITICAL IN NEW PRODUCTS MANAGEMENT 4.CROSS-FUNCTIONAL APPROACH WEAVED THROUGHOUT. NON-MARKETING VIEWS ARE PRESENTED AS THEY NATURALLY ARISE AND ARE NOT FORCED INTO A SINGLE CHAPTER. THIS HELPS STUDENTS APPRECIATE THE MULTI-FUNCTIONAL NATURE OF PRODUCT DEVELOPMENT IN EACH PHASE OF THE DEVELOPMENT PROCESS. |
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資料來源：博客來
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